1. Multiple Choice: Which of the following is NOT an internal factor that influences consumer behavior? A. Motivation B. Personality C. Emotions D. Social class Answer: D. Social class Rationale: Social class is an external factor that influences consumer behavior, not an internal factor. 2. Fill-in-the-Blank: The process by which individuals evaluate, select, purchase, use, and dispose of goods and services is known as ____________. Answer: Consumer behavior Rationale: Consumer behavior encompasses all stages of the consumer decision-making process. 3. True/False: Culture has no impact on consumer behavior. Answer: False Rationale: Culture plays a significant role in shaping consumer behavior, including influencing preferences and values. 4. Multiple Choice: Which theoretical framework focuses on how individuals perceive and make sense of the world around them, impacting their consumer behavior?

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jordancarter 6 months ago

This study guide is clear, well-organized, and covers all the essential topics. The explanations are concise, making complex concepts easier to understand. It could benefit from more practice questions, but overall, it's a great resource for efficient studying. Highly recommend!

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