WGU D380 MKTG 6030 Email Marketing OBJECTIVE ASSESSMENT GUIDE Q & S 2025/2026

1. Multiple Choice: What metric measures the percentage of
email recipients who clicked on one or more links contained
in an email?
 a) Click-Through Rate (CTR)
 b) Conversion Rate
 c) Open Rate
 d) Bounce Rate
 Correct Answer: a) Click-Through Rate (CTR)
 Rationale: CTR is a key performance indicator in email
marketing that measures the effectiveness of the email
content in encouraging recipients to take an action.
2. Fill-in-the-Blank: The process of dividing your email list
into more targeted groups is known as ___________.
 Correct Answer: Segmentation
 Rationale: Segmentation allows marketers to send more
personalized and relevant emails to subscribers, which can
improve engagement rates.
3. True/False: Purchased email lists are an effective way to
quickly grow your email audience.
 Correct Answer: False
 Rationale: Purchased email lists often lead to high bounce
rates and spam complaints, which can damage sender
reputation and deliverability.
4. Multiple Response: Which of the following are considered
best practices for email marketing? (Select all that apply)
 a) Personalization
 b) Frequent emailing to keep engagement high
 c) A/B testing