WGU D077 Module 2 Questions and Answers
Rated A
Marketing plan ✔✔blueprint that outlines marketing efforts for an identified period - lay out
marketing objectives
marketing objective ✔✔specific, measurable achievements that an organization wants from its
marketing activities and actions must take to achieve
Marketing ✔✔support an organization in achieving strategic goals
Marketing planning process ✔✔identify mission statement -> conduct situational analysis ->
objectives -> strategy development -> monitoring and control
Role of marketing ✔✔identify, satisfy and retain customers
Marketing Mission statement ✔✔explanation of why the marketing plan exists and what
problems it hopes to solve