AMC EXAM REVIEW 2025/2026 UPDATE

Market opportunities are areas where the company believes that customer needs and
opportunities are being satisficed - False
Three Critical intermediate effects occur between advertising and purchase: cognition,
affect, and experience. - True
The American association's original definition of marketing focused on ----- as a central
concept in marketing and the use of the basic marketing activities to create and sustain
relationships with customers. - Exchange
Marketing Channels are the ________ elements of the marketing mix? - Place
An _____ is responsible for understanding the advertiser's marketing and promotional
needs and interpreting them to agency personnel - Account Executive
When McCann asked women to draw and describe how they felt anbout roaches and
disvovered that many womwn associated roaches with men who had abandoned them,
and therefore the women preferred roach killers that let them see the roaches die. The
agency was using ______ Research - Motivation
The central theme of the concept of ______ is that all of an organization's promotional
elements and marketing activities reach out consistently and in a unified manner with its
customers. - integrated marketing communications
Advertising is defined as any - paid form of nonpersonal communication about a
product, service, or company.
Face to Face cosmetics has been succesful with their website. Now they are posing a
weekly YouTube lesson and have reached out to their customer base, encouraging
them to follow the company on Instragram. Face to Face is using? - Owned Media
Sales promotions targeted at the ultimate users of a product, such as sampling
coupons, contests, or sweepstakes, are part of - Consumer-oriented sales promotion
Recuse of the perceived objectivity of the source, which element of the promotional mix
is usually regarded as most credible? - Publicity
According to an integrated marketing communications planning model, which activity is
best associated with the step of "analysis of communications process?" - Analyzing
source message and channel factors.
A company that divides its target markets bases on their perceived level of loyalty is
using? - Behavioral Segmentation