1. In the context of consumer behavior analysis, which of the following best describes the term 'cognitive dissonance'? A. The confusion experienced when a product does not meet expectations B. The discomfort felt when holding conflicting cognitions C. The process of recognizing and remembering brand-related information D. The change in belief or attitude due to marketing communication Answer: B. The discomfort felt when holding conflicting cognitions Rationale: Cognitive dissonance refers to the psychological discomfort a person feels when they hold two or more contradictory beliefs, ideas, or values at the same time, often occurring in the post-purchase evaluation phase. 2. What is the primary purpose of using STP (Segmentation, Targeting, Positioning) in marketing? A. To ensure the product is affordable B. To create a competitive advantage through customer engagement C. To align marketing strategies with the company's financial goals


No comments found.
Login to post a comment

jordancarter 7 months ago

This study guide is clear, well-organized, and covers all the essential topics. The explanations are concise, making complex concepts easier to understand. It could benefit from more practice questions, but overall, it's a great resource for efficient studying. Highly recommend!

plaidd 2025 years ago

I was amazed by the step-by-step guides in this document. It was incredibly useful for my research. Truly remarkable!
Login to review this item
Q. What will I receive when I purchase this document?
A. You will receive a PDF that is available for instant download upon purchase. The document will be accessible to you at any time, from anywhere, and will remain available indefinitely through your profile.
Q. Satisfaction guarantee: how does it work?
A. Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Q. Who am I buying these notes from?
A. you are buying this document from us learnexams
Q. Will I be stuck with a subscription?
A. No, you only buy these notes for $ indicated . You are not obligated to anything after your purchase.
Q. Can learnexams be trusted?
A. check our reviews at trustpilot
Price $17.00
Add To Cart

Buy Now
Category exam bundles
Comments 0
Rating
Sales 0

Buy Our Plan

We have

The latest updated Study Material Bundle with 100% Satisfaction guarantee

Visit Now
Processing