WGU D379 MKTG 6020 Social Media Marketing READINESS ASSESSMENT GUIDE Q & S 2025/2026

1. Multiple Choice: Which platform utilizes the EdgeRank
algorithm to determine the visibility of content in a user's
news feed?
 a) Twitter
 b) LinkedIn
 c) Facebook
 d) Instagram
 Correct Answer: c) Facebook
 Rationale: EdgeRank is the algorithm used by Facebook
to govern where and what posts appear on each individual
user's newsfeed.
2. Fill-in-the-Blank: __________ is the process of identifying
and assessing what is being said about a company,
individual, product, or brand on the Internet.
 Correct Answer: Social Media Monitoring
 Rationale: Social media monitoring allows companies to
gather public online content (from blog posts to tweets, from
online reviews to Facebook updates), process it, and see
whether something negative or positive is being said
affecting their reputation.
3. True/False: Influencer marketing is irrelevant to B2B
marketing strategies.
 Correct Answer: False
 Rationale: Influencer marketing can be highly relevant for
B2B campaigns, as it helps in building brand credibility and
reaching out to new audiences through thought leaders in
the industry.
4. Multiple Response: Which of the following are recognized