WGU D377 MKTG 6000 Digital Marketing Foundations READINESS ASSESSMENT GUIDE Q & S 2025/2026

1. Multiple Choice: Which of the following is considered a
key performance indicator (KPI) in digital marketing?
 a) Click-through rate (CTR)
 b) Color scheme of the advertisement
 c) The cost of the marketing campaign
 d) The number of competitors
 Correct Answer: a) Click-through rate (CTR)
 Rationale: CTR is a crucial KPI that measures the
effectiveness of online advertising campaigns.
2. Fill-in-the-Blank: The process of optimizing web content
to rank higher in search engine results pages is known as
____________.
 Correct Answer: Search Engine Optimization (SEO)
 Rationale: SEO is a fundamental aspect of digital
marketing that affects visibility and searchability.
3. True/False: Pay-per-click (PPC) advertising is a model
where the advertiser pays only when the ad is clicked.
 Correct Answer: True
 Rationale: PPC is an online advertising model in which
payment is based solely on qualifying click-throughs.
4. Multiple Response: Which of the following are benefits of
using social media for digital marketing? (Select all that
apply)
 a) Increased brand awareness
 b) Direct sales channel
 c) Improved search engine rankings
 d) Reduced marketing costs
 Correct Answers: a) Increased brand awareness, b)