WGU D374 MKTG 5020 Market Research READINESS ASSESSMENT GUIDE Q & S 2025/2026

1. Multiple Choice: Which of the following is a key
advantage of using Big Data in digital marketing?
 a) Increased cost
 b) Enhanced targeting
 c) Reduced personalization
 d) Slower decision-making
 Answer: b) Enhanced targeting
 Rationale: Big Data allows for the analysis of large
volumes of consumer data, which can be used to tailor
marketing efforts to specific segments, improving the
relevance and effectiveness of campaigns.
2. Fill-in-the-Blank: The process of optimizing web content
to rank higher in search engine results pages is known as
____________.
 Answer: Search Engine Optimization (SEO)
 Rationale: SEO is a fundamental aspect of digital
marketing that involves various techniques to improve a
website's visibility on search engines like Google.
3. True/False: Pay-per-click advertising is a model where
the advertiser pays only when their ad is clicked.
 Answer: True
 Rationale: This is the definition of the pay-per-click (PPC)
model, which is commonly used in digital advertising to
drive traffic to websites.
4. Multiple Response: Which of the following are considered
effective email marketing practices? (Select all that apply)
 a) Personalized content
 b) Frequent, unscheduled emails