MKG 310 Chapter 3
Men are more involved than ever in the grocery shopping task because of _____:
A. generation shifts (younger women are now more educated than men)
B. economics (the recent recession resulted in more men out of work)
C. masculine/feminine values (there is a shift to more balance)
D. A and B
E. all of the above
The percentage of U.S. men who are the primary grocery shopper for their home is
_____.
51 percent
____ are widely held beliefs that affirm what is desirable.
Cultural values
Which of the following is true regarding changes in American cultural values?
There is substantial variance in values across individuals and groups.
Which of the following provides an accurate description of the organic food market?
foods which meet USDA standards so that they are certified organic enhance consumer
trust
Which of the following has NOT been found to be a top motive for organic purchases?
lower cost
Mitch buys organic food and does not eat any foods containing pesticides, herbicides or
antibiotics. He based this lifestyle decision on his belief that food grown without the use
of chemicals keeps them out of our bodies directly (we don't consume them in our food)
and indirectly (they don't end up in our drinking water through run-off). On which motive
did Mitch base his decision?
health and environment factors
When did Americans begin to place increased emphasis on leisure, immediate
gratification, and sensual gratification?
after the end of World War II
Leigh is working on a research project for her marketing class, and her assignment is to
study how Americans' values with respect to sensual gratification and abstinence have
changed in the past 50 years. Which of the following would give her the best insight into
these changes?
Advertising