1) Which of the following answer choices is the best definition of attitude? A) Attitudes indicate how one will react to a given event. B) Attitudes are the yardstick by which one measures ones actions. C) Attitudes are the emotional part of an evaluation of a person, object, or event. D) Attitudes are evaluative statements of what one believes about something or someone. E) Attitudes are a measure of how the worth of an object, person or event is evaluated. Answer: D Explanation: D) Attitudes are defined as evaluative statements, either favorable or unfavorable, about objects, people, or events. Although attitudes can indicate how people will react andbehave, this is not the definition encompassing all attitudes. Emotion and evaluation are facetsoftypes of attitudes. Diff: 2 AACSB: Analytical Thinking Quest. Category: Concept LO: 2.1 Contrast the three components of an attitude. 2) The emotional or feeling component of a person's attitude is called ________. A) complex understanding B) the cognitive component C) the affective component D) a complex attitude E) the behavior component Answer: C Explanation: C) Affect is the emotional or feeling segment of an attitude and is called the affective component. Description of or belief in the way things are is the cognitive component ofattitude. The intention to behave in a certain way toward something describes the behavior component of attitude. Complex understanding and a complex attitude are not components of attitude as defined in OB. Diff: 1 AACSB: Analytical Thinking Quest. Category: Concept LO: 2.1 Contrast the three components of an attitude. 3) Janice is spending the summer working as an intern writing copy for a local firm. TodayJanice's senior editor sent back some of Janice's work c